Pay-Per-Click Advertising (PPC)
Quantitative thinking brought to you by CGM SEO.
While search engine marketing may be the most efficient direct advertising on the planet, costs are rising dramatically as more and more digital marketers use search as the primary means of driving traffic to their websites.
One SEM client found he was competing with nearly twelve hundred other advertisers for the very same keyword. This kind of online competition is driving bid prices skyward and without a skilled, technically competent SEM pilot like CGM, you can be sure you're paying too much for your SEM traffic.
CGMs SEM managers have been battling Google, Yahoo, and MSN search algorithms for years, writing custom bid management routines to extract the most efficient buys on behalf of their clients.